Shipping cosmetics abroad: The ultimate B2B guide for beauty & skincare


Whether you are launching an innovative new skincare line, sending samples to an overseas distributor, or fulfilling large B2B wholesale orders, shipping cosmetics abroad comes with unique logistical challenges. What appears to be harmless makeup can actually be subject to strict safety regulations by customs or aviation authorities. In this article, we explain exactly how to ship makeup, package liquids securely, and what you need to know about shipping perfume and navigating the complex FDA regulations when exporting to the United States.


Chantal van Thiel

Chantal has been writing about logistics topics for almost two decades and has worked for major international carriers.

Shipping perfume and nail polish: Beware of dangerous goods!

Many shippers do not immediately realize it, but shipping perfume or shipping nail polish via air freight almost always falls under dangerous goods regulations.

Why? Because these products often contain a high percentage of alcohol or other flammable solvents. As a result, they are classified as Flammable Liquids (Class 3). This means you cannot simply drop them in a standard box. You need special labels (such as 'Limited Quantity' or 'Excepted Quantity' marks, depending on the volume), and the carrier must explicitly approve the transport of these substances. If you are a B2B supplier dealing with large volumes, providing a correct Material Safety Data Sheet (MSDS) is strictly required by both customs and the carrier.

Packaging liquids: How to prevent leaks

Nothing damages your brand image quite like a box full of ruined, leaking products. Properly packaging liquids is crucial when you ship makeup internationally. Changes in air pressure during a flight can cause pumps, tubes, and bottles to burst open.

Always adhere to this B2B packaging standard for liquid cosmetics:

  1. Sealing: Ensure that caps and lids are tightly secured and use shrink wrap or tape to seal them.

  2. Leak-proof barrier: Place liquid products in sealed, watertight plastic bags.

  3. Absorbent material: Add sufficient absorbent material inside the plastic bag to completely soak up any potential leaks.

  4. Shock absorption: Use bubble wrap around each individual product and pack the external box tightly with void fill so that nothing can shift during transit.

Cosmetics to America: Strict FDA rules

The United States is a massive market for beauty products, but shipping cosmetics to America (FDA rules) requires flawless preparation. Cosmetics in the US are strictly monitored by the U.S. Food and Drug Administration (FDA).

With the introduction of the new MoCRA (Modernization of Cosmetics Regulation Act) legislation, regulations have been tightened. What does this mean for your B2B shipments?

  • Ingredient Approval: Ingredients must be FDA-compliant. Color additives, for example, are extremely strictly regulated in the US.

  • Labeling: Your labels must be in English, listing exact ingredients in descending order of predominance, net quantity, and include necessary warning statements.

  • Commercial Invoice: Your invoice must detail exactly what the product is, its composition, and its intended use. Clearly state the correct HS codes and manufacturer details. For more information on US requirements, read our guide on shipping to the US.

Reliable and fast shipping

When sending commercial samples or wholesale orders, border delays are unacceptable. Through the ParcelParcel platform, you can easily book shipments with top-tier carriers like FedEx, UPS, DHL, or TNT. Our support specialists review your commercial invoice proactively, ensuring your international cosmetics expansion runs seamlessly.

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